Devising and executing fresh 360 degree campaigns season-after-season is no job for novices or the faint of heart. Mark is well attuned to the rigorous demands of the retail schedule and works as a consultant for a variety of brands to devise and execute concepts across print, digital and video.
HOW KARLIE MAKES HER MARC
MARC FISHER LAUNCH CAMPAIGN
Marc Fisher launched his new shoe collection with #MakeYourMarc, a social media driven platform that celebrates and helps support every day role models who make a positive difference. The fall ’15 campaign stars model and role model, Karlie Kloss, the founder of Kode with Karlie, a program that inspires and empowers young women to learn how to code. Mark worked with marketing guru Stacy Lastrina to execute #MakeYourMarc (in brilliant black and white!) across video, digital, and print.
RETHINK WHAT WORKS
ANN TAYLOR SPRING 2015 CAMPAIGN
The cultural shift in how, where, and when women work, dress and live has changed radically in recent years, and Ann Taylor wanted to reassert and redefine its relevance. Working with senior marketing executives, Mark and freelance Creative Director Jason Losser devised, “Rethink What Works”, a digital and print platform that conveyed Ann Taylor’s more modern, casual approach to work dressing.
LOVE, CHERISH, KEEP
BLOOMINGDALE’S LITTLE REGISTRY GUIDE
Mark partnered with the marketing and creative groups at Bloomingdale's to produce the "Little Registry Guide”, a 6-year campaign that promoted the brand’s registry business. He developed the unique voice for The Registry and applied that voice to digital, print, and in-store experience for the campaign’s ever-evolving life.
BRIGHT IDEAS, SERVED FRESH DAILY
JOE FRESH PRINT + DIGITAL CAMPAIGNS
Mark worked with in-house creative and marketing teams at Joe Fresh to conceptualize and execute the seasonal digital and print campaigns. He developed a distinctive voice for the brand and brought it alive across web stories, video, advertising, and the in-store experience
THE JOE FRESH NYC STORE LAUNCH CAMPAIGN
In collaboration with the in-house team, Mark created a new store launch campaign inspired by the brand color orange. The campaign dominated Grand Central station and the subway for a month preceding the launch, and also executed on video walls in-stores.